Year: 2016

Client: Mean Seed

Feedback was a bi-monthly club experiment organized by Mean Seed Records during 2016, held at Bar Loose in the center of Helsinki. The concept of the club was to create a platform to support the diversity of our local electronic music scene, often struggling to find proper exposure.

We created the visual identity of the event bringing influences from 90s rave culture into a highly layered composition. The main poster for the event is at the same time boldly messy yet meticulously structured. Over a few projects dealing with the field of electronic music and club culture we have somehow managed to develop our own style. In this case we wanted to put a strong emphasis on the visual aspect of graphic design, ditching colors but most importantly avoiding fancy fonts.